When make-up advertises to girls and women using words and phrases like "Flawless finish," "Naked," and "Age defying" the manufactures and advertisers are using those words with intention. A need must be created before a product is purchased.
Disclaimer: I wear and even enjoy make-up, but I try to avoid most popular brands. Sometimes for their advertising, but mostly because of what is put into the make up that I do not want on my skin.
However, regardless if you wear make up or not it is important to realize the power and meaning of the product's advertising. This father, in a letter to his daughter, captured the meaning of the words in such a way that you can almost feel his morose.
Click here to read the letter, which I highly recommend doing.